The first ever Nordstrom publications – prototype N which later became Now magazine. Turning the catalog model on its head to be an editorial storytelling vehicle supporting business priorities, Now was a successful vehicle for retention customers to learn all about what’s new to Nordstrom. A mixture of short shopping stories, street style get the looks, beauty content and features …
Menswear editor Ian Wright being put through his yoga paces with our tried & tested video to show just HOW stretchy these jeans really are….
At M&S I introduced a new way of showing the menswear collections with a humorous twist using the menswear editor trying out the latest tech in the videos. Putting him in funny situations to over emphasis how great the clothes and accessories are when put to the ultimate test.
Lingerie behind the scenes video to show the cutting-edge lingerie line, Fashion Street, at M&S.
Blogger Ella Catliff shows us how to pack the ultimate summer holiday capsule wardrobe.
Another of the Graziashop video franchises was Fashion Impossible where we gave a blogger a challenge – and a rail – and minutes to get as many looks as possible within that theme. I loved this one which was with Olivia Purvis of blog What Olivia Did on the 70s trend.
One of the franchises I introduced at Graziashop was a series tracking the style of the international fashion editors of the Grazia editions, the aptly named Grazify Yourself. Here is the first video we did with Italy’s fashion editor, Sara Moschini.
When in LA.. We met up with presenter and author Louise Roe to show our readers how to take your outfits from day to night.
During my time as editorial director at Graziashop.com I was responsible for the video strategy which, like the Grazia brand, relied heavily on celebrity style and influencers. We flew to LA to work on a video with TV star turned fashion designer Whitney Port, popular with our readers on how to dress for work. Watch it now!
Grazify yourself with UK Grazia fashion editor Hannah Almassi.