Author: Ally Pyle
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The Dress Edition
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Everlane Editions: The Power of 10
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Diversity, Inclusion & Belonging
Launch of the editorial Diversity, Inclusion and Belonging hub on Nordstrom.com
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Nordstrom: N and Now magazine covers
One of the first things I did as Editorial Director at Nordstrom was create and edit the retailer’s first magazine, N, which later became Now magazine. Turning the catalog model on its head to be an editorial storytelling vehicle supporting business priorities, Now was a successful vehicle for retention customers to learn all about what’s…
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Now Magazine: Spring edition
Excerpts from the spring edition of Now magazine. Beauty franchise High Five showing our 5-star reviewed products and the just for fun shoe-themed Horoscope story. Feature on how to wear denim with prominent stylists and fashion editors.
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I AM SPRING – Editorial for the Nordstrom spring campaign
Working alongside Olivia Kim and Strath Shepard, I worked on copy for the Spring campaign, I AM SPRING. The campaign was a mixture of real women and models in a mixture of designer, SPACE and core Nordstrom fashion with a focus on what spring means to them.
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Nordstrom Fashion Shoot: New York Public Library
Editorial monthly shoot for Style Guide – our digital editorial section on Nordstrom.com.
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Rodeo Queen shoot for Now magazine
Shoot geared to the young customer at Nordstrom around festival season.
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Bright Ideas shoot for Now Magazine
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At Home feature content on Nordstrom.com
My team looks after features on Nordstrom.com. Part of the monthly content plan is AT HOME content with our brands, designers and friends of Nordstrom. Read eg features with Tory Burch here or Jenni Kayne here on Nordstrom.com.
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Editorial in support of brand launches: Maria Tash
My editorial team at Nordstrom supports brand launches with related content like this story on Maria Tash, read here.
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Going Green with Eileen Fisher
Example of content the team creates to support sustainability and brands like Eileen Fisher. Read the feature here.
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Nordstrom: N and Now magazine
The first ever Nordstrom publications – prototype N which later became Now magazine. Turning the catalog model on its head to be an editorial storytelling vehicle supporting business priorities, Now was a successful vehicle for retention customers to learn all about what’s new to Nordstrom. A mixture of short shopping stories, street style get the…
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Introducing Fashion Street – M&S
While at M&S as editor one of my favourite shoots was at Fashion St in Brick Lane where the company has a studio. Here we did this great shoot showing the cooler side of the brand and a video that I think really makes the brand appeal to a younger market. Read the feature here
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Interview with Vogue editors
While editor at M&S I popped to Conde Nast to interview the Vogue editorial team as they celebrated 100 years of the magazine – on the exhibit at the National Portrait Gallery how each of them style the latest M&S collections. Read the article here
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In Season Accessories
One of my favourite still life shoots during my time at M&S to show how the accessories were good enough to eat! Read the full article here.
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Life’s Rich Tapestry
Article on embroidery for Debenhams: read the full article here
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Spoil Her This Mother’s Day
Top ten feature from my current role as Editor at British retailer, Debenhams. Read the full article here.
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British Vogue – Vogue Shops
Contribution to British Vogue magazine.
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Grazia Magazine Article
Article penned by me in Grazia UK to announce launch of Graziashop!
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Graziashop: Image gallery
I was the launch editor of Graziashop, the shoppable magazine for the Grazia brand. Among building new franchises I was responsible for writing the trend reports, WE LOVE IT featuring top products as per the print publication and video content, social media and articles to showcase the pieces we sold. Sadly the site is no…
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We Love It – Graziashop.com
I was fortunate enough to work on the launch of the shoppable magazine Graziashop.com. Home to the Grazia edit from boutiques across the world, this was the first magazine marketplace, launched in November 2014. I had a wonderful two years there developing the voice of the brand and creating new franchises to complement the brand…
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Grazify Yourself – Graziashop
One of the new franchises I launched was GRAZIFY YOURSELF, working with Grazia international editors on videos showing their style using products from the site. This showed the international nature of the site and the breadth of ranges and styles that can suit every personality.
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Trend Report: Graziashop
The trend report on Graziashop.com, written by me!
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Hot Drops: Graziashop
The 10 hot products of the week editorialised to show the Graziashop site at it’s best. This was edited by me or sometimes we would use guest editors like Chiara Ferragni or other high profile bloggers.
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M&S Menswear Tried & Tested: Stretch Jeans VIDEO
Menswear editor Ian Wright being put through his yoga paces with our tried & tested video to show just HOW stretchy these jeans really are….
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Creative Christmas Project – M&S
Shopping for the man in your life, be it your dad, husband, brother or friend, can be tricky when Christmas rolls around again. If you’re the sort to opt for the traditional sock stocking filler, up the ante with cashmere this year. David Gandy’s lounge trousers are perfect for the days following the big turkey…
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Atterley Road in talks to buy Graziashop
News feature on retailer Atterley Road in talks to buy Graziashop. Read the full article here
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M&S Womenswear – Show A Little Shoulder
Sample of womenswear content for M&S. If you haven’t already filled your wardrobe with off-the-shoulder tops for summer, this blouse is a great place to start. Never has a trend had so much longevity and look good on so many different shapes and sizes of women than that of the off-shoulder top. Worn with the right…
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M&S – Linen’s New Look
Autograph’s pure linen jacket is this season’s hottest buy. Wear yours with, well, just about anything to get on-trend, fast With so many variations to choose from, the lightweight bomber jacket is this season’s must-buy cover-up. Offering the perfect balance of smart and casual, it’s time to make some room in your wardrobe for this…
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M&S Womenswear – Gingham Girl
Example of work for M&S during my time as Editor. GINGHAM GIRL Part of the Best of British summer collection, in collaboration with the British Fashion Council, this versatile button-up gingham number will see you through the season Dressing for the warmer weather can be tricky for many reasons but Best of British has usefully…
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Menswear M&S: Tried & Tested VIDEO
At M&S I introduced a new way of showing the menswear collections with a humorous twist using the menswear editor trying out the latest tech in the videos. Putting him in funny situations to over emphasis how great the clothes and accessories are when put to the ultimate test.
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Beauty article – Bottle Blondes!
Keeping dark roots in check when you aren’t technically a blonde (shhh!) is a full-time job – until you discover Josh Wood’s new Precious Blonde range We all know what we’re committing to when we dye our hair blonde – regular and expensive upkeep to ward off dark roots and brassiness. Thankfully, Josh Wood’s new…
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Fashion Street – M&S Lingerie VIDEO
Lingerie behind the scenes video to show the cutting-edge lingerie line, Fashion Street, at M&S.
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Time Saving Beauty Tips
Still life shoot during my time as Editor at M&S with amazing paper artist Joy Horscroft. See the shoot and read the article here.
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M&S Interviews Blogger Erica Davies
Former fashion editor of both The Sun and Look magazine, Erica Davies founded the hugely popular style blog, The Edited, while on maternity leave. Here, the mother of two and all-round superwoman reveals the secrets to her success. Read more on MarksandSpencer.com
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The Little Flower Girl Dress
Whether she’s in the ceremony or the best-dressed little guest, this tulle and lace flower girl dress is the perfect choice for all summer weddings, ensuring your daughter looks the part. Wedding season is almost upon us and, while finding the perfect outfit for yourself might take a little longer, dressing your little girl is…
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Graziashop Loses Founding Directors
Article on Graziashop losing founding directors. I left my role in November 2015 after two years in the business to take on the Editor role at M&S. Read the full article here (site requires login).
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Fashion Stories: Graziashop
Community channel for Graziashop – Fashion Stories. Graziashop articles written by me, see the stories here:
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Ella Catliff: Summer Capsule Wardrobe, Graziashop VIDEO
Blogger Ella Catliff shows us how to pack the ultimate summer holiday capsule wardrobe.
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Fashion Impossible: Blogger Olivia Purvis for Graziashop VIDEO
Another of the Graziashop video franchises was Fashion Impossible where we gave a blogger a challenge – and a rail – and minutes to get as many looks as possible within that theme. I loved this one which was with Olivia Purvis of blog What Olivia Did on the 70s trend.
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Grazify Yourself: Fashion Editor Sara Moschini
One of the franchises I introduced at Graziashop was a series tracking the style of the international fashion editors of the Grazia editions, the aptly named Grazify Yourself. Here is the first video we did with Italy’s fashion editor, Sara Moschini.
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Louise Roe AM to PM: Graziashop VIDEO
When in LA. We met up with presenter and author Louise Roe to show our readers how to take your outfits from day to night.
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Whitney Port for Graziashop: VIDEO
During my time as editorial director at Graziashop.com I was responsible for the video strategy which, like the Grazia brand, relied heavily on celebrity style and influencers. We flew to LA to work on a video with TV star turned fashion designer Whitney Port, popular with our readers on how to dress for work. Watch…
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Quoted on Maya Kids
Review on Maya Kids blankets from Graziashop days. Read here.
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Graziashop video egs – Grazify Yourself
Grazify yourself with UK Grazia fashion editor Hannah Almassi.
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Graziashop Launches!
Announcement in Drapers of my hire as Content Director of Graziashop. Read the full article here. (site requires password).
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Graziashop praised for its content
Shortly after launching the project as its editorial director, Ometria published an article praising the content on the site.
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MSN – How To Get Catwalk Hair
Article on how to get catwalk hair published on portal MSN –read here
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CNTraveller.com review – The Cambrian
In my time at Conde Nast I wrote across all brands, including CNTraveller. One of my wonderful trips was to The Cambrian in Adelboden. In an era of glossy, uber-glam ski resorts, some keen skiers still long for an old-fashioned, Alpine experience – which is where Adelboden, in Switzerland’s Bernese Oberland, fits the bill. But…
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Gorkana interviews Ally Pyle on Brash magazine launch
I was interviewed by Gorkana about the launch of menswear publication, Brash.com, that I launched under the Glam Media umbrella. Here is the interview link on Gorkana.
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Arvon – London Writers’ Club
I am a member of Arvon supporting authors and poets in the UK and was published in the following article on London Writers’ Club about my experience of attending a writing course in Yorkshire.
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Journalism in a social media world
Keynote speaker at The ISTC’s “Journalism in a Social Media World” conference alongside peers from Guardian Media, Eurosport, Racing Post etc. Speaker in London. See all information on event here. The ISTC is the United Kingdom’s professional association for technical authors, technical illustrators and information designers.
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CNTraveller.com – Guide to Cervinia
Guide to skiing in Cervinia published on CNTraveller.com. Cervinia is located in Italy’s Aosta Valley, one of the highest resorts in the Alps, guaranteeing good snow from early November to early May. Thanks to its location on the border with Switzerland, with the stunning backdrop of the Matterhorn (or Mount Cervin as it is known in…
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Glam UK – Travel Review
During my time at Glam Media I was the Editorial Director of Glam UK, Brash UK and Babyworld.com. Here is a sample travel article from Glam UK.
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eBay fashion launch
I worked on the launch of eBay’s fashion outlet in conjunction with Glam Media. Please see coverage of the collaboration here on econsultancy.com
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Glam UK – Luscious Locks at Mark Glenn
Article on hair extensions at Mark Glenn, re-published by the hairdresser here.
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Ally Pyle Guest Speaker at Gorkana Event
I was asked to speak at a conference with Gorkana about how Glam Media came to be the biggest site for women in the world- read the article on the event here.
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Ally Pyle hired at Glam Media
I was hired to be editorial director at Glam Media when the company launched in the UK. Here is the article on journalism.co.uk
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News article for Vogue: Long Live Burberry
My role at Vogue included writing the daily news. Here is an example of this with regard to Burberry profits. Burberry chief executive Angela Ahrendts told Drapers: “I am pleased with Burberry’s start to the year in an increasingly challenging external environment. Our brand momentum is strong, driven by product innovation and a focused management…
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CNTraveller review – San Clemente Palace Venice
SAN CLEMENTE PALACE HOTEL & RESORT Located on a private island across the lagoon, the San Clemente Palace Hotel remains central with a fleet of elegant wooden motorboats to shuttle guests to and from Piazza San Marco every 20 minutes. Set on 65,000 square metres of private land- most of which remains gardens – the…
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Glam.com goes Glam UK
Mention of US company Glam Media launching Glam UK with me at the editorial helm. Read the article by journalist Faran Krentcil in full, here.
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Vogue UK – example beauty article
I worked for Vogue UK for five years – below is an eg of my work and a link to the endless scroll of archived published articles. Read all my work for Vogue UK here ARTICLE: One beauty trend that seems set to last is the smoky eye. A great make-up look with a killer black…
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Article published on Dr Alkaitis
Article published about Dr Alkaitis on his press release page here
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Vogue UK – NYFW Ruffian show report
Ruffian New York show report for Vogue UK. Read the full article here…
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NYLON Mag blog – Miss Brit
I was lucky enough to work on a secret blog for NYLON magazine in New York following the party scene in London! This is the only surviving example I could find but it was a lot of fun! Read it here
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Vogue UK – New York Fashion Week coverage
I covered the runway shows for Vogue UK during my time at the publishing house. One of my favourites was during New York Fashion Week when Max Azria first took over – and brought back – Herve Leger. Read the article on Vogue UK here
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Vogue UK show report – Max Azria
Max Azria show report, New York Fashion week, published on Vogue UK. Read here…
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Tory Burch – Vogue UK
Article on Tory Burch for Vogue UK – read here
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Vogue UK Show Report – Preen
British label Preen showing at New York Fashion Week. Read the show report here
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Excite UK – Glamour magazine’s Ally Pyle
Re-publish of my work at Glamour magazine on Excite UK. Read here
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Quoted – movie review Heroes & Villians
I used to review a lot of movies for GQ and got quoted on the movie posted for Heroes & Villians, here posted on Movie Film Review.com