Author Archives

Ally Pyle

Nordstrom: N and Now magazine

The first ever Nordstrom publications – prototype N which later became Now magazine. Turning the catalog model on its head to be an editorial storytelling vehicle supporting business priorities, Now was a successful vehicle for retention customers to learn all about what’s new to Nordstrom. A mixture of short shopping stories, street style get the looks, beauty content and features …

Menswear M&S: Tried & Tested VIDEO

At M&S I introduced a new way of showing the menswear collections with a humorous twist using the menswear editor trying out the latest tech in the videos. Putting him in funny situations to over emphasis how great the clothes and accessories are when put to the ultimate test.

Grazify Yourself: Fashion Editor Sara Moschini

One of the franchises I introduced at Graziashop was a series tracking the style of the international fashion editors of the Grazia editions, the aptly named Grazify Yourself. Here is the first video we did with Italy’s fashion editor, Sara Moschini.  

Whitney Port for Graziashop: VIDEO

During my time as editorial director at Graziashop.com I was responsible for the video strategy which, like the Grazia brand, relied heavily on celebrity style and influencers. We flew to LA to work on a video with TV star turned fashion designer Whitney Port, popular with our readers on how to dress for work. Watch it now!