Creative Director: Editorial with expertise in digital content strategy, social content strategy, magazine publishing, e-commerce, Influencer marketing and more.
I started my career at Condé Nast across the digital titles of Vogue, Glamour, GQ, CNTraveller and Easy Living and have written for a wide variety of print publications from NYLON to British Vogue and Hearst US. From working at established publishers to working on start-ups – I was the launch Editor at Glam Media UK as their Editorial & Publishing Director and at Grazia magazine’s e-commerce venture Grazishop.com before moving into heritage retail as the Editor at both M&S and Debenhams in London.
Since 2017 I have been at my current position as the first Editorial Director for retail giant Nordstrom in Seattle where I look after all storytelling – from site and print to social media – for the business..
I am interested in the future of the advertising industry and how it relates to the magazine and publishing worlds. In addition, changing technology and the knock on effect in both e-commerce and how people consume content first with video and mobile and whatever is coming next…
My commercial freelance work includes projects for Chanel, Jaeger, MSN, eBay and BMI.
My experience includes brand development, website launches, editorial strategy and team leadership. In the course of my career I have built teams, spoken at conferences (SEO in Journalism), adopted the essential skills for digital publishing (Photoshop, HTML, CMS) and business development.
“Ally Pyle is an extremely competent and creative content marketing editor with a wealth of experience. I would recommend her for any role where a flare for what attracts consumers with gnat-like attention span is required. She is a sound of fashion and style, and always a pleasure to work with too.” – Josa Young, Content Strategist
“Ally was passionate and knowledgable about her subject, efficient in managing the delivery of integrated content streams around this content and very easy to do business with.” – Sarah Stone, MSN