Category: Nordstrom

Launch of the editorial Diversity, Inclusion and Belonging hub on Nordstrom.com

One of the first things I did as Editorial Director at Nordstrom was create and edit the retailer’s first magazine, N,  which later became Now magazine. Turning the catalog model on its head to be an editorial storytelling vehicle supporting business priorities, Now was a successful vehicle for retention customers to learn all about what’s…

Excerpts from the spring edition of Now magazine. Beauty franchise High Five showing our 5-star reviewed products and the just for fun shoe-themed Horoscope story. Feature on how to wear denim with prominent stylists and fashion editors.

Working alongside Olivia Kim and Strath Shepard, I worked on copy for the Spring campaign, I AM SPRING. The campaign was a mixture of real women and models in a mixture of designer, SPACE and core Nordstrom fashion with a focus on what spring means to them.

My team looks after features on Nordstrom.com. Part of the monthly content plan is AT HOME content with our brands, designers and friends of Nordstrom. Read eg features with Tory Burch here or Jenni Kayne here on Nordstrom.com.

My editorial team at Nordstrom supports brand launches with related content like this story on Maria Tash, read here.

Example of content the team creates to support sustainability and brands like Eileen Fisher. Read the feature here.