Category: Graziashop

  • Grazia Magazine Article

    Grazia Magazine Article

    Article penned by me in Grazia UK to announce launch of Graziashop!

  • Graziashop: Image gallery

    Graziashop: Image gallery

    I was the launch editor of Graziashop, the shoppable magazine for the Grazia brand. Among building new franchises I was responsible for writing the trend reports, WE LOVE IT featuring top products as per the print publication and video content, social media and articles to showcase the pieces we sold. Sadly the site is no…

  • We Love It –

    We Love It –

    I was fortunate enough to work on the launch of the shoppable magazine Home to the Grazia edit from boutiques across the world, this was the first magazine marketplace, launched in November 2014. I had a wonderful two years there developing the voice of the brand and creating new franchises to complement the brand…

  • Grazify Yourself – Graziashop

    Grazify Yourself – Graziashop

    One of the new franchises I launched was GRAZIFY YOURSELF, working with Grazia international editors on videos showing their style using products from the site. This showed the international nature of the site and the breadth of ranges and styles that can suit every personality.

  • Trend Report: Graziashop

    Trend Report: Graziashop

    The trend report on, written by me!

  • Hot Drops: Graziashop

    Hot Drops: Graziashop

    The 10 hot products of the week editorialised to show the Graziashop site at it’s best. This was edited by me or sometimes we would use guest editors like Chiara Ferragni or other high profile bloggers.

  • Graziashop Loses Founding Directors

    Graziashop Loses Founding Directors

    Article on Graziashop losing founding directors. I left my role in November 2015 after two years in the business to take on the Editor role at M&S. Read the full article here  (site requires login).

  • Fashion Stories: Graziashop

    Fashion Stories: Graziashop

    Community channel for Graziashop – Fashion Stories. Graziashop articles written by me, see the stories here:

  • Graziashop praised for its content

    Graziashop praised for its content

    Shortly after launching the project as its editorial director, Ometria published an article praising the content on the site.