Category: Graziashop

Article penned by me in Grazia UK to announce launch of Graziashop!

I was the launch editor of Graziashop, the shoppable magazine for the Grazia brand. Among building new franchises I was responsible for writing the trend reports, WE LOVE IT featuring top products as per the print publication and video content, social media and articles to showcase the pieces we sold. Sadly the site is no…

I was fortunate enough to work on the launch of the shoppable magazine Graziashop.com. Home to the Grazia edit from boutiques across the world, this was the first magazine marketplace, launched in November 2014. I had a wonderful two years there developing the voice of the brand and creating new franchises to complement the brand…

One of the new franchises I launched was GRAZIFY YOURSELF, working with Grazia international editors on videos showing their style using products from the site. This showed the international nature of the site and the breadth of ranges and styles that can suit every personality.

The trend report on Graziashop.com, written by me!

The 10 hot products of the week editorialised to show the Graziashop site at it’s best. This was edited by me or sometimes we would use guest editors like Chiara Ferragni or other high profile bloggers.

Article on Graziashop losing founding directors. I left my role in November 2015 after two years in the business to take on the Editor role at M&S. Read the full article here  (site requires login).

Community channel for Graziashop – Fashion Stories. Graziashop articles written by me, see the stories here: