Hot Drops: Graziashop

The 10 hot products of the week editorialised to show the Graziashop site at it’s best. This was edited by me or sometimes we would use guest editors like Chiara Ferragni or other high profile bloggers.

Grazify Yourself – Graziashop

One of the new franchises I launched was GRAZIFY YOURSELF, working with Grazia international editors on videos showing their style using products from the site. This showed the international nature of the site and the breadth of ranges and styles that can suit every personality.

We Love It – Graziashop.com

I was fortunate enough to work on the launch of the shoppable magazine Graziashop.com. Home to the Grazia edit from boutiques across the world, this was the first magazine marketplace, launched in November 2014. I had a wonderful two years there developing the voice of the brand and creating new franchises to complement the brand lexicon. You know and love …

Graziashop: Image gallery

I was the launch editor of Graziashop, the shoppable magazine for the Grazia brand. Among building new franchises I was responsible for writing the trend reports, WE LOVE IT featuring top products as per the print publication and video content, social media and articles to showcase the pieces we sold. Sadly the site is no longer online but I have …